With the holiday season fast approaching, it looks like Nokia is eager
to bump up sales in the UK lest it get trounced by the competition. For
Vodafone customers shopping around for a new Windows Phone, that means
getting a free year-long Netflix subscription with the purchase of a Lumia 1020. According to The Financial Times,
Nokia will bear the brunt of the cost, while the extent of Netflix's
financial involvement is unclear. Though the Lumia's photographic
capabilities are undeniable, the phone hasn't quite caught on like
wildfire, largely due to inaccessibly high pricing, even on contract.
Considering that just last month,
AT&T and Microsoft slashed the two-year contract price from a
whopping $299 to $199 in the US, this type of corporate anxiety is
hardly surprising. The Nokia/Netflix arrangement might prove mutually
beneficial, as the latter is keen to expand in European markets, though
time will tell if it's enough to reel in holiday shoppers.
Monday, 14 October 2013
12:14
MR: EDITOR
Unknown
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