iPhone 5C Announced – $99 for 16GB / 199 for 32GB

Apple has just announced its much-hyped iPhone 5C confirming rumors that the phone will be priced more aggressively.

The iPhone 5C comes in multiple colors, features iPhone 5 hardware encased in polycarbonate plastic, and sells for $99 ($74.69) with 16GB, and $199 ($150.13) for the 32GB option with a two year contract.

In other words, the “budget” iPhone is really not that cheap. Jony Ive says, “It's simpler, more essential, more capable and more colorful. We believe the iPhone is an experience.”

Apple praises the unibody plastic case, says it feels wonderful to hold. “iPhone 5C is beautifully, unapologetically plastic,” according to the Cupertino giant.

iOS 7 is designed to complement the iPhone 5C perfectly, according to Apple. No word on the shipping date yet […] We took the same care with how the 5C feels in your hand.”