Instagram owes its distinctive identity to Polaroid's OneStep
cameras; it's now time to return the favor. Socialmatic has signed a
deal for a production, Polaroid-branded version of its 2012 Socialmatic
Camera concept you see above, which translates the mobile app's retro
icon to a real-world, instant-print shooter.
While technical details are
scarce, the agreement will see accessory maker C&A Marketing build
and sell the design sometime in the first quarter of 2014. If the
finished Polaroid work is anything like the concept, it could be more
than a novelty with its interchangeable lens system, 4.3-inch
touchscreen, Bluetooth, WiFi and 16GB of storage. We don't know if the
camera will ship with Android, but we hope it does -- there would be an
appropriately Xzibit-like aspect to running Instagram on top of an Instagram-shaped camera.
Saturday, 2 March 2013
08:45
MR: EDITOR
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